Bridging business goals and AI solutions — your AI consulting partner from vision to execution.
As an AI strategy consultant, I help businesses turn the buzz around artificial intelligence into real-world results. From AI readiness assessments and AI audits to building intelligent workflows, chatbots, and co-pilots, I design scalable AI automation systems that make your business faster, smarter, and more efficient. Think of me as your AI architect — translating big ideas into simple, scalable solutions that actually work.
AI is already reshaping every industry — the question is, how will you use it?
From small businesses to enterprise operations, the companies embracing AI and automation are cutting costs, scaling faster, and delivering better client experiences. But getting started can feel like staring at a thousand possibilities and no clear direction.
That’s where strategy meets action. I help you find your entry point, design an AI transformation roadmap, and build the systems that turn AI into your competitive edge..
As Featured in Inc. Magazine, May 2025
Shift Smart AI featured in article about how real estate investors are harnessing AI to close more deals, faster. Discover why Inc. Magazine called us one of the smart businesses "making AI actually work."
What I Do
Assess your AI readiness – Identify where automation and intelligence can create the biggest impact in your business.
Develop an AI roadmap – Define clear goals, priorities, and the right tools for your team and workflow.
Design intelligent workflows – Build systems that automate repetitive tasks, improve efficiency, and scale seamlessly.
Build chatbots, co-pilots & agents – Create conversational and task-based AI that enhances client experience and team productivity.
Implement automation across departments – From marketing to operations, integrate AI that saves time and drives growth.
Train and empower your team – Deliver hands-on guidance so your staff can confidently use and adapt to new AI tools.
Optimize and evolve your systems – Continuously refine performance as your business and technology grow.
Hi, I’m Anita Ortiz Lubke, founder of ShiftSmart AI Solutions Architect. After two decades in banking, real estate, and entrepreneurship, I turned my passion for tech into a mission: helping business owners make AI work for them. From real estate agents to small business teams to large, established companies, I teach and build systems that simplify, automate, and scale.
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Schedule a no obligation 30 minute strategy session.
What my clients and students say.
Desiree Roquemore
RE Agent, New Braunfels
"This was the best AI content I've ever heard. So powerful and can't wait to implement into my business."
Gail Mabry
RE Agent, Houston
"She broke down complex ideas into simple, actionable steps—showing how AI can help delegate minimum-wage tasks, streamline everyday business operations, and even handle creative work. What stood out most was how practical and relatable her approach was."
Kristy Dorsett
RE Agent, Grapevine
"Anita’s info was super informative and a MUST for anyone in the real estate world, or really for anyone in the business world in general!"
John Davis
RE Agent, Houston
"Working with Anita at ShiftSmart AI has been an absolute game-changer for our business. As realtors at D and M Homes, having a strong online presence is crucial—and Anita delivered beyond our expectations. She took the time to understand our vision and needs, and then applied her expertise to enhance and optimize our website in ways we hadn’t even considered."
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SS AI Solutions Architect
327 Suniland Dr, Fredericksburg Texas 78624
(210) 865-8040
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